This glossary of printing terms was created by people working in today's printing industry and is brought to you by MirPrint.com. It has been revised and edited and we have rewritten some technical descriptions in every day language to help the non technical person. Any suggestions that you may have on how we can improve this glossary will be carefully considered. Please send your comments and any new definitions to us at MirPrint.com.
It can also mean to adjust an image on one side of a sheet so that it aligns back-to-back with an image on the other side.
It can also refer to a method of packaging, where printed pieces of paper are bound using rubber bands.
Bleeds in the USA and UK generally are 1/8 of an inch from where the cut is to be made. Bleeds in Europe generally are 3 to 5mm from where the cut is to be made. This can vary from print company to print company.
Widely employed for graphic work involving pencil, pen and felt-tip marker, bond paper can sometimes contain rag fiber pulp, which produces a stronger, though rougher, sheet of paper. Nowadays, however, bond paper is currently known as being a smooth white sheet commonly made from normal eucalyptus pulp.
The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are usually folded into four, five, or six panels.
Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.
Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.